The Mission Comes First

Mission First Team Forever

Keep and Eye on the Prize

Every action is either effective or ineffective. Be effective by keeping the objectives in mind.

If the next task seems tedious or painful remember the purpose, use this to focus and crush the weakness.

If the purpose seems too big or too far away then simply focus on the next task at hand.


Keep your eye on the prize.

The mission comes first. Be results oriented.

Understand objectives to better prioritise.

To determine what is best to do now the options must be valued and ranked according to how they contribute to awarding the objectives.

This is the measure and continuous assessment of effectiveness, or ineffectiveness, given the goal, will maximise value.

This is the measure by which all activities are judged as effective or ineffective.

Value is measured against the objectives, so make them clear.

As objectives are the touchstone for prioritisation, understanding them deeply is imperative. This is why objectives should be clearly stated, posted on the walls and restated in every meeting and progress report.

Understand Commander’s Intent

To improve understanding of the objectives they should be accompanied by an explanation of the business or strategic purpose (the ‘commander’s intent’), and ways of measuring the achievement of the objective.

Mission Clarity is Empowering and Drives Productivity

The better the objectives are understood the better actions can be prioritised and this includes maximising the value from team member’s autonomy (‘decentralised command’). This is where an issue or opportunity presents itself to the front-line and they must decide a course of action. If they are clear on the objectives and the purpose, then they can prioritise accordingly.

Purpose Drives Productivity

Clear purpose the mission is improves team member’s morale and this improves productivity.

Realisation in Practice

this document, progress report, put them on the walls, every card prioritisation.

Trade-offs for Optimisation

Risk: big picture changes, poorly defined objectives, incorrect objectives.

Target fixation, relationship management.