The Short and Sweet:
- Keep everyones’ eyes on the prize (and the constraints).
- Objectives, Constraints and Optimisation Drive Every Decision
Relevant Agile Manifesto Principles
AgileSweet Economics and Practices
The Project Execution Plan should can three (or one or two) clearly stated SMART objectives for the project. (Specific, Measurable, Achievable, Result Based, Timed).
These should be given a priority.
They should be stuck on the wall in big writing.
Constraints such as deadlines or key business dates and quality assurance standards should also be stuck on the wall.